"Last week, City Council approved the roll-out of a refreshed City wordmark, its first official update in 10 years. A simplified and refreshed wordmark was the first in a series of steps City staff were taking to refresh Vancouver's visual identity to reflect our social, cultural and economic growth, and optimize our visual presence for online and social spaces. Since then, some members of Vancouver's design community have raised a number of concerns and a desire to revisit the direction and process.
I take the concerns of Vancouver’s design community seriously about how a new wordmark reflects on the City's brand and image, and speaks to who we are. While there will never be a single design that satisfies everyone, over the last week, there have been some compelling cases raised about why a different approach is needed.
In response to these concerns, I have asked the City Manager not to put the wordmark on any permanent City assets while we engage with the design community and public in looking at ongoing improvements to the City brand. I have also asked Johnathon Strebly, the BC Chapter President and National President of the Graphic Designers of Canada, to convene a discussion with local design stakeholders for me in the coming weeks to have a conversation not just about the City's wordmark as we accelerate the evolution of our brand in the months ahead, but also how City Hall can better support Vancouver's design industry."
- Mayor Gregor Robertson