Aim is to reduce preventable road collisions, injuries and fatalities
The City of Vancouver today launched People are Fragile, a new safety awareness program to raise the profile of some common yet inconsiderate, risky and illegal behaviours that can cause serious harm to pedestrians, cyclists and motorists.
The program is designed to raise awareness about road safety and ultimately prevent collisions, injuries and fatalities for all road users. The program, which uses outdoor advertising, sidewalk writing, social media and other tactics, addresses three key behaviours in and around intersections that put people at risk:
pedestrians jaywalking;
cyclists running stop signs; and,
motorists failing to yield to pedestrians in both marked and unmarked crosswalks.
The City intends to continuously improve the safety of Vancouver’s streets, particularly around intersections where the majority of conflicts occur between pedestrians, cyclists and vehicles.
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